News
03.09.2009 | Emotional usage of sales potentials - CRP
Especially in times of recession - when people like you are under pressure - your customers begin to double-check their decisions. Other, new criteria are decisive concerning the choice of partners and suppliers – competitors get a new chance. The demand rate and in particular the quality of business relations are of essential impact: Latest neuronal researches show that people make decisions on an emotional basis before they justify their decision factually.
What do your business relations look like?
• Which experiences and emotions are crucial for your customers?
• Which emotional expectations does your customer claim for in different phases of customer relations?
• Which emotional key factors are relevant to the success of your company concerning the maintenance of existing customer relations and the winning of new customers?
• How are you able to analyse that the emotional key factors are mediated through your employers in all customer dialogues in an appropriate way?
CRM or other software systems provide factual information of high quality, but the decisive emotional basis is mediated in customer dialoges through the consultant. Consequently you should make use of this emotional potential!
We are pleased to share our know-how to maintain your existing customer potentials and gain new market shares, so that your company will arise strengthened from the economic crisis.
We are looking forward to your e-mail to silvia.ebels@learnvision.de or your phone call under ++49-211-69 59 170.